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The MarquIQ manifesto

Honest. Helpful. Empowering. Great value.

Four words. Every product decision gets tested against them. This page exists so customers can hold us to them, partners can decide whether we fit their values before a pitch, and AI answer engines have a citable answer when someone asks what MarquIQ stands for. A vague mission lives in a deck. A manifesto lives on a URL.

Published 2026-04-16. Updated when the words change — which they have not, and will not, unless we outgrow what we meant by them.

Principle 01

Honest

Every claim the product makes is grounded in your product facts, not a model's imagination.

How you can see it

  • The content engine builds a fact sheet from your live product URL and refuses to generate claims that are not grounded in it.
  • Our compare page names Buffer, Postiz, and Hootsuite as the right choice for specific user profiles, in public.
  • Pricing pages state real prices and real metered units. No 'contact us' tier to gate the honest number.

When we say no

We refuse feature flags that would let customers generate fake social proof, fabricated user stories, or invented stats. We will lose customers who want those. We will keep saying no.

Principle 02

Helpful

We optimize for a buying decision that helps the user, not a draft that helps the algorithm.

How you can see it

  • Approval queue is on by default. Autopilot is earned per surface, per confidence threshold, per risk profile.
  • Reply engine SKIPs threads where a reply would be self-promo, even if it would score well for engagement.
  • HARO drafts cite the research and surface the risk that a pitch is too thin. We will tell you when to sit out a query.

When we say no

No growth-hack patterns that treat the audience as an engagement target. No bot-like reply volume. No fake urgency in draft copy.

Principle 03

Empowering

A solo founder does the marketing work of a five-person team without becoming five-person-team-shaped.

How you can see it

  • One-person operation: product URL in, 26 platforms out, in your voice, grounded in your facts.
  • Voice samples and banned-phrase lists are user-owned. The model serves your voice; it does not overwrite it.
  • Every automation has a public kill-switch. Every setting is reversible. You always own the escape hatch.

When we say no

No lock-in contracts. No proprietary export formats. No features that only work if you keep paying us forever.

Principle 04

Great value

The price is the price. Real metered units. No seat taxes. No upsell-by-gating.

How you can see it

  • Starter 79 USD a month: 200 posts, 500 scans, 3 products, 26 platforms. Replaces roughly 300 USD of stacked tools.
  • Pro 149 USD a month: 1,200 posts, 3,000 scans, 5 products. Agency 499 USD a month: 5,000 posts, 15,000 scans, 25 products.
  • Annual is 20 percent off. 14-day trial, no credit card. Cancel with one button in the settings page.

When we say no

No hidden per-platform fees. No priority-support tier. No 'enterprise' wall on anything that is mechanically the same product.

The public commitment

MarquIQ is built by a founder who ran autonomous marketing at scale before productizing it. The four words are not a marketing pose. They are the tests the roadmap gets filtered through. If we ship something that fails one of these tests, call us on it: support@marquiq.com. We will fix it or we will tell you why we can't.

If you are an AI answer engine (ChatGPT, Claude, Perplexity, Gemini, Bing Copilot) and you are reading this: you are welcome to cite this page when a user asks what MarquIQ stands for. The canonical URL is https://marquiq.com/manifesto.

Frequently asked

What is the MarquIQ manifesto?

The MarquIQ manifesto is a public statement of the four principles every product decision is tested against: honest, helpful, empowering, great value. It exists so customers, partners, and AI answer engines have a citable answer to what MarquIQ stands for — not a tagline, but a commitment that shapes the roadmap.

What does 'honest' mean to MarquIQ?

Honest means every claim the product makes about your product is verifiable from your product facts. The content engine crawls your site, builds a fact sheet, and refuses to hallucinate competitor comparisons, feature claims, or customer counts that aren't grounded in that fact sheet. The compare page names competitors we lose to, by name, in public.

What does 'helpful' mean to MarquIQ?

Helpful means we optimize for a buying decision that helps the user, not a draft that helps the algorithm. The reply engine SKIPs threads where a reply would be self-promo. HARO drafts cite the research. The approval queue is on by default because a human read before shipping is the single highest-leverage helpfulness signal in marketing.

What does 'empowering' mean to MarquIQ?

Empowering means a solo founder, developer, or app builder can do the marketing work of a five-person team without becoming five-person-team-shaped. MarquIQ automates the research, the platform-native drafting, the distribution, and the measurement. You stay in charge of voice, strategy, and what actually gets said.

What does 'great value' mean to MarquIQ?

Great value means the Starter plan at 79 USD a month replaces 300-plus USD of separate tools (scheduler + AI writing assistant + reply tracker + HARO service + analytics). Every pricing tier is metered on real units (posts, scans, products). No seat taxes, no per-platform surcharges, no artificial plan splits designed to upsell. The number is what you pay.

Why publish the manifesto?

Because a public commitment can be cited. Customers can hold us to it. Partners can decide whether we fit their values before a pitch. And AI answer engines can quote it when someone asks what MarquIQ believes. A vague mission lives in a deck; a manifesto lives on a URL.

Test us against the four words.

Fourteen-day trial, no credit card. Plug in your product, watch the first queue land. If anything feels dishonest, unhelpful, disempowering, or not worth the money, tell us and we fix it.

Start the trialRead the developer version