MarquIQ for developers and app builders
Autonomous marketing for developers, indie hackers, and app builders who would rather write tests than captions. Platform-native drafts across 26 surfaces, grounded in your product, in your voice. Honest, helpful, empowering, great value.
# 1. Point MarquIQ at your product
curl -X POST https://api.marquiq.com/v1/products \
-H "Authorization: Bearer $MARQUIQ_TOKEN" \
-d '{"url": "https://your-saas.com"}'
# 2. Connect surfaces (one OAuth each)
open https://marquiq.com/connections
# 3. Drop three to five posts in your voice
curl -X POST https://api.marquiq.com/v1/voice/samples \
-H "Authorization: Bearer $MARQUIQ_TOKEN" \
-d '{"samples": ["...", "...", "..."]}'
# 4. Subscribe to outbound events
curl -X POST https://api.marquiq.com/v1/webhooks \
-H "Authorization: Bearer $MARQUIQ_TOKEN" \
-d '{"url": "https://your-ops.com/marquiq", "events": ["*"]}'
# 5. Ship. First queue lands in ~10 minutes.Equivalent flows exist in the web UI at /onboarding if you prefer clicking. The API is there because you probably prefer typing.
Idempotency, retries, token refresh, rate limits, dead-letter queues. The operational reality is not a content calendar. If your distribution stack does not solve these, it will eventually take down your account instead of your competitor's.
Platform algorithms are tuned against hype over multi-year horizons. Specific, verifiable claims about what your product does are load-bearing. Round numbers, invented anecdotes, and thought-leader posts burn trust faster than they earn reach.
The reply engine surfaces threads where a substantive comment from you changes a buying decision. You still write the reply. MarquIQ does the scanning, the triage, the SKIP filtering, and the draft. You do the human part.
Every draft lands in your approval queue. Over time, high-confidence drafts on low-risk surfaces (Bluesky, Mastodon, Threads) can auto-send. High-risk surfaces (Reddit, HN, LinkedIn) stay human-approved forever. This is the default, not a setting you hunt for.
These principles are codified on our public manifesto page.
MarquIQ ships adapters for 26 platforms. These are the ten where a developer product typically sees the most ROI, with the real cadence, weight, and risk profile for each. Not every platform is worth your time.
| Surface | Realistic cadence | Weight | Risk |
|---|---|---|---|
| Hacker News | 1-2 posts monthly, queue-only | High for technical products; acceptance is a step-function moment | High: one unfixed flame pattern burns the submission |
| Dev.to | 1-2 posts monthly | Moderate baseline traffic, high for long-tail SEO on technical titles | Low |
| Hashnode | Cross-post from Dev.to | Moderate, and the audience overlap with Dev.to is different than you expect | Low |
| Indie Hackers | Weekly long-form post or milestone | High for SaaS with a clear revenue story | Low |
| Reddit (programming subs) | 2-3 substantive replies daily; post rarely | High on r/SideProject, r/Entrepreneur, r/webdev, subreddit-specific | High: ban is the default response to self-promo |
| X/Twitter | 1-3 posts daily | Moderate for devs; higher if your timeline already has dev-twitter weight | Low |
| Bluesky | 2-3 posts daily | Growing dev community, better algorithm for small accounts than X | Low |
| GitHub README + docs | Continuous | Highest compounding surface you own; treated by Google as authoritative | None |
| Product Hunt | One launch, queue-only | Spiky, hit-or-miss; meaningful only if the comment chain is real | Medium |
| Stack Overflow blog / Medium Eng | 1 post quarterly if you have a serious technical angle | Moderate, but the domain authority compounds on niche SEO terms | Low |
Marketing as an engineering problem. Channels, automation thesis, weekly schedule, skip list.
How to get cited by ChatGPT, Claude, Perplexity. Signals, llms.txt, 90-day plan.
Idempotency, rate limits, token refresh, attribution. The operational reality of 26 platforms.
Most marketing tools assume a marketer is using them. MarquIQ assumes a builder is. That means first-class support for technical surfaces (Dev.to, Hashnode, Indie Hackers, Hacker News, Stack Overflow blog, Medium), a voice model that refuses the LinkedIn-influencer register, a scrubber that strips em dashes and AI tells, and a schema that treats your product facts as the ground truth. It's marketing as a system with a clean error function, not a vibe.
Good. MarquIQ is designed to not sound like a thought leader. Paste three to five posts in your real voice. The drafter pattern-matches to those. A deterministic scrubber removes the usual LLM tells (em dashes, leverage, seamless, navigate, robust, in today's fast-paced landscape). A second critique pass rewrites anything that still reads generic. The result is prose that sounds like a developer wrote it, because a developer's voice shaped it.
Yes. Every state change (post queued, published, failed, engaged, scored) fires an HMAC-SHA256-signed outbound webhook. You can pipe events into your own ops stack (Slack, Telegram, Sentry, Grafana) and automate approvals from your existing tools. A REST API for products, drafts, and approvals ships on all plans. Full docs live under /docs.
Launch-risk surfaces (Hacker News, Product Hunt, /r/startups) are queue-only. MarquIQ drafts a launch-native variant for each, routes it to your approval queue, and does not auto-submit. You pick the day. This is intentional: on those surfaces the human timing is worth more than the automation.
Not today. MarquIQ runs on hosted infrastructure so the reply engine can monitor platform signals in real time and the measurement loop can score posts at 6, 24, and 72 hours without gaps. If self-host is a hard requirement, Postiz is a reasonable open-source alternative for the scheduling subset; MarquIQ does substantially more than scheduling.
Starter is 79 USD a month: 200 posts, 500 platform scans, 3 products, all 26 platforms connected. That is usually the right plan for a developer marketing one to three apps. Pro at 149 USD and Agency at 499 USD expand the quotas. 14-day trial, no credit card to start.
Plug in your product URL, connect your surfaces, paste five posts in your voice. MarquIQ does the rest. Approval queue on by default. 14-day trial. No credit card.